Owned the development and execution of the company’s brand strategy to establish brand awareness and recognition in the market.

Developed compelling overarching brand messaging, visuals, and campaigns that communicate the brand voice, vision and product lines to retailers and consumers.

Owned the direction of the brand’s social media presence and all reporting and analytics; worked with external agencies to develop TikTok presence and sales channel.

Directed consumer events and pop-ups, as well as in-person industry, media and buyer events.

Developed and drove influencer relationships and campaigns, including paid + organic opportunities.

Worked with founder + creative director to conceptualize, produce, and style multiple photo and video shoots per year with a focus on content for website, marketing, and media placements including full features in CTC&G, Verandah, House Beautiful, E! Online, and Traditional Home.

Developed and managed brand collaborations including The Met, Baccarat, Estelle Colored Glass, Sugarfina, Vanderpump Dogs, and Alexa Leigh.

Developed exclusive brand and product collection for HSN.

Owned and executed the website development for the initial site and multiple subsequent site redesigns.

Owned day-to-day operations of e-Comm platform on Shopify, ensuring optimal site performance and functionality to enhance user experience, increase sales, and maximize conversion rates.

Partnered with founder to develop and implement a merchandising + content strategy to deliver a best-in-class shopping experience including engaging content, product descriptions, imagery, and site SEO.

Drove AOV by optimizing cross-sell and upsell recommendations across the customer journey. Regularly analyzed website performance, conversion rates, and customer behavior for enhancement and executed data-driven optimizations.

Managed third-party web developers, UX designers, and graphic designers.

Developed and managed customer service practices to ensure every customer received best-in-class, personalized service.

Fulfillment and Logistics: Identified, executed, and managed global shipping partner relationships, integration and day-to-day ops with Global-E + Shopify. Managed 3PL warehouse team in all facets of the relationship from stock management to order processing to shipment.

Collaborated with founder to develop a robust wholesale business at premiere department stores, eComm retailers, and boutiques globally. Developed sales strategy, pipeline, and outreach. Managed wholesale sales and relationships with majors and 50+ global boutiques.

Owned development and execution of wholesale-only e-Commerce site allowing boutiques, interior designers, and trade members to shop directly with the brand.

Developed sales materials, wholesale marketing campaigns, and marketplace relationships and marketing (Faire + Bulletin).

Managed a broad ecosystem of dropship partners and connectors (DSCO, CommerceHub, Radial, Cortina, Mirakl, fabric, etc) along with their specificities and product assortments.

Developed and owned EDI + dropship partner + 3PL integrations from initial calls to go-live, including API integration, data product uploads, images, pricing, and marketing efforts.

Developed and owned data + image management for 700+ skus. Continuously strived to develop better practices and implement streamlined processes to meet the ever-changing needs of dropship partners.

Owned and executed seasonal marketing calendar across all channels including website, email, SMS, paid ads, and social.

Developed a cross-channel (META, Google, TikTok, AdWords, etc.) marketing strategy to scale customer acquisition, optimize retention and drive growth and revenue.

Managed digital marketing agencies to achieve goals around traffic, revenue, customer acquisition, and ROI

Utilized data analytics tools to track and measure the effectiveness of marketing campaigns and initiatives and provide actionable insights for continuous improvement.